Discover an ocean-carved land of extremes ranging from mild to wild, cultured to life-affirmingly raw. Backpack in majestic wilderness parks. Marvel at orcas, black bears and the sheer abundance of furred, feathered and finned wildlife. Gaze at distant snowcapped mountains while splashing barefoot along softly curving beaches. Relax, restore and recharge yourself in the region’s cosmopolitan centres, small towns and snug harbours.
That’s Vancouver Island.

This land is the traditional, ancestral and unceded territories of the Kwakwaka’wakw, Nuu-chah-nulth, and Coast Salish peoples. We are grateful to the First people of Canada, who have been stewards of this land since time immemorial.

Introducing 4VI

In April, 2022, Tourism Vancouver Island announced it will forge a new path forward coming out of the pandemic by transitioning from a destination management organization (a traditional business model in the tourism industry) to a social enterprise called 4VI, a business created in support of a sustainable future for Vancouver Island.

4VI is a social enterprise located on Vancouver Island, British Columbia, with the mission to ensure that travel is a force for good — forever. As a team of advisors that call Vancouver Island home, we bring a depth of expertise and commitment to every project. Through our focus on innovative, sustainable tourism, we elevate the quality and distinctiveness of visitor experiences.

Our roots are on Vancouver Island. Our reach is global.

our 4 pillars of social responsibility