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Tourism Vancouver Island works to ensure the survival of as many Vancouver Island based tourism businesses as possible while transforming the Region into a more remarkable and sustainable destination through focused development initiatives and accessible industry training programs.

Tourism Vancouver Island is working with Destination BC on a new Destination Development Program that will identify and bring together stakeholders to address key issues affecting tourism industry growth. Through the creation and implementation of destination development strategies, we can all play a role in aligning our efforts, increasing tourism revenues, and growing repeat visitation and recommendations.

The Destination Development Program will facilitate the collaboration of local, regional and provincial agencies, First Nations, destination marketing organizations (DMOs), tourism operators and other community interests to guide the long-term growth of tourism experiences and revenues. Through destination development, we envision a province that is a world-class tourism destination, offering remarkable products and experiences that are authentic, driven by visitor demand, and exceed expectations.

For more information on this program please contact Calum Matthews at