Emergency Messaging Guidance For BC’s Tourism Industry

In response to BC’s provincial state of emergency regarding wildfires, which was declared on July 20, Destination BC has prepared Emergency Messaging Guidance to help the tourism industry navigate questions, mitigate visitor concerns, and proactively manage perceptions.

During emergencies, BC’s tourism industry is an important conduit to official information sources for visitors. As part of this, we are encourgaing industry partners to use the hashtag #RealTime________ (name of city/community) on social media to ensure current and future visitors have an accurate ‘real time’ visual on current conditions (blue skies, business as usual etc.). Add the date and time the photo was taken, and tag key tourism partners in your post (@DestinationBC on Twitter, @HelloBC on Instagram) and your Regional/Community DMO partners so it can be amplified.

Emergencies can impact travel, visitors, and businesses at any time, and potentially influence those who may be planning a trip to our province. Our priority is ensuring that travelers have all the official resources they need to make informed decisions based on the latest, on-the-ground information, and to encourage them to keep consulting these resources for any updates before and during their trips.

The messaging guidance can be found on the Emergency Preparedness page of our corporate website, along with safe and responsible travel graphics for you to use on your channels, a visitor-facing safe travel brochure (web and print version), and the links to our Know Before You Go information.

Visit our Emergency Preparedness page for:

  • Emergency Messaging Guidance: this document outlines official emergency information resources for British Columbia, as well as suggested messaging and actions for BC’s tourism industry during emergencies such as wildfires.
  • Safe and Responsible travel graphics: Destination BC has created safe travel infographics for you to share on your social channels. You can access the web-friendly brochure or download the printable brochure to have available for visitors at your business.
  • Know Before You Go: this page on HelloBC.com is regularly updated and serves as a one-stop shop for visitors looking to access key information resources such as Drive BC, Emergency Management BC, the BC Wildfire Service, and more.